Novum PE
Bridging Korea and the U.S. for sustainable growth.
To deliver long-term value and global access for our investors and partners by focusing on high-growth sectors and strategic assets across the U.S. and Korea.
Project / investment
Novum PE
Core Competencies
We drive cross-border growth and strategic investments through deep expertise, extensive networks, and sector-focused capabilities in AI, Healthcare, Digital Content, K-Food, Beauty, and Fintech.
Extensive VC/FO/HNWI networks in U.S. and Korea
Broad investor networks in the U.S. and Korea
Cross-border JV structuring & legal/tax design
Cross-border JV and legal/tax structuring
NASDAQ IPO, SPAC, RTO, SEC compliance advisory
IPO/SPAC/RTO and regulatory advisory
Sector focus: AI, Healthcare, Digital Content, K-Food, Beauty, Fintech
Expertise in AI, Healthcare, Digital Content, K-Food, Beauty, and Fintech
operational knowledge in IT, logistics, and digital commerce
Operational experience in IT, logistics, and digital commerce
Global market entry strategy & localization advisory
Advising companies on global market entry and local market adaptation
Strategic Focus Areas
Despite short-term tariff pressures, the 2026 World Cup and 2028 Olympics offer strong growth opportunities, and we aim to capitalize on them
- Short-term economic pressure
- Major international events
- Growth opportunities
- Strategic positioning
K-Beauty & Lifestyle Fund
Description: “Driving U.S. market entry through M&A or OEM brand creation, with distribution via the M2go network.”
Strategic Focus Areas
Korean Food Brand Expansion Fund plans 10 flagship stores in a year, with brands like MyeongRyoon Jinsa Galbi, I Can BBQ, and Jin Shabu, leveraging OMO for online/offline growth
- Korean Food Brand Expansion FUND
- Brands: MyeongRyoon Jinsa Galbi, I Can BBQ, Jin Shabu
- Goal: Acquire/launch 10 flagship stores within 1 year
- OMO integration for hybrid online/offline growth
AI & Digital Platforms Fund
Investing in marketing optimization platforms and pursuing AI/OMO convergence strategies for growth
Novum PE
Strategic Partnerships
– Covenant PE (Joint execution of food brand acquisitions support)
– IMPACT AI (Marketing tech integration)
– U.S.-Korea Legal, Tax, and Listing Partners (SEC counsel, IPO underwriters)
– Distribution & Logistics providers for OMO scaling